Digital Marketing ExecutivePropertyguru Việt Nam

Báo lỗi

☞ Propertyguru Việt Nam

Lượt xem: 94

Ngày cập nhật: 29-11-2023

Địa điểm: Hà Nội Hồ Chí Minh

Ngành nghề: Khác

Vị trí: Nhân viên

Mức lương: Thương lượng

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Mô tả công việc

The Digital Marketing Executive drives the planning and execution for paid digital marketing initiatives within their portfolio. This involves supporting the development of the overall marketing strategy, and translating that strategy into specific and actionable digital marketing priorities. You will then work with your team to plan and execute digital marketing campaigns which are aligned to the establish priorities. You will also be responsible for monitoring, optimizing, and reporting on the progress and / or success of these initiatives, to inform future planning cycles.


Candidates with a strong understanding of consumer behaviours, penchant for systems thinking, and affinity for marketing technology and numbers, will excel in this role.

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Responsibilities

- Responsible for setting up and driving performance campaigns for PropertyGuru Group in Vietnam.
Provide regular reporting and analysis on campaigns: (1) Report and analyse campaign performance on a daily, weekly and monthly basis; develop insights and recommendations for improvements; (2) Prepare weekly and monthly reporting for stakeholders; (3) Prepare ad-hoc reporting as requested by the Manager and stakeholders.
- Own the optimization and management across multiple paid channels, including campaign structure, targeting improvements, implementation of strategies, and campaign analysis.
- Plan and conduct experimental campaigns to improve performance or cost efficiencies.
- Develop a good understanding of the consumer market, which includes: (1) Work with other marketing team members, to gather information and insights on our consumers; (2) Gain an overall understanding of consumer behaviour, upcoming campaigns, new products, and enhancements; (3) Understand the competitive landscape, consumer behaviors and consumer segments.
- Work cross-functionally with all stakeholders, including Marketing teams across the Group, Data Engineering team, and Business Analyst Team. This includes coordination, education, and stakeholder management.
- Able to problem-solve in a calm and professional manner.
- Keep up-to-date with digital advertising and marketing trends and recommend accordingly. Proactively share your knowledge with your peers while learning from them.

Yêu cầu công việc

- Proficiency in both spoken and written English is a must.
- At least 1-year direct experience in managing self-serve performance marketing campaigns (e.g. SEM, Facebook, Google Ads management).
- Experience working with analytics tools (e.g Google Analytics, Adobe Analytics, etc), or at least the interpretation of data from said sources and performance solutions (Conversion campaigns, custom audiences, tag management)
- Highly proficient with MS Excel.
- Eager to learn; proactively probes and leverages on peers and direct manager for coaching / sharing.
- Able to multitask effectively and manage multiple campaigns/projects concurrently.
- Resourcefulness; able to effectively source and process self-learning materials on technical subjects.



Process:

1. Phone Screening
2. Case Study Assignment for Qualified Candidates (3 calendar days to complete)
3. Interview Rounds

Quyền lợi công việc

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Thông tin khác


Ngôn ngữ trình bày: Tiếng Anh

Hạn nộp: 29-12-2023

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