Manager, Omni Channel Activation

ADIDAS VIETNAM

Lượt xem: 131

Địa điểm: Hồ Chí Minh

Ngành nghề:

Vị trí: Trưởng Phòng

Mức lương: Thương lượng

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Mô tả công việc

Purpose/ Mission:
Alignment and implementation of all SEA product and brand initiatives at country / customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing / sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style – Improve sell through at key accounts. Assistance in the delivery of country sell in meetings.

Accountabilities:
(To be performed in alignment with global and SEA guidelines)
Primary
1. Execute the category financial targets
- Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share
- Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
- Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)

2. Excellence in Execution of 360 Packages at Market Level
- Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction
- Coach, support and give guidance to the trade on brand concepts SP/SS
- Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB)
- Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions.
- Review and report on implemented TM activities (KPI‘s / ROI) performance
- Coordinate with sales to deliver key concepts at customer level and win shelf space.

3. Actively Support sell-in and key account pre-line meetings
- Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
- Support trade meeting preparation by finalizing by range channel segmentation guidelines sell-in package presentations, catalogues
- Monitor regularly compliance to the set range distribution channel guidelines
- Support the delivery of category product range internally and externally (to key retailers)

4. Campaign driven
- Lead full campaign process to ensure campaigns are planned & executed properly to deliver the high sell thourgh performance

5. In-depth understanding of consumers and competitors
- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

6. Team & Self Development
- Systematically and permanently conducts evaluation in order to develop performance and potential of subordinates.
- Consistently look for challenges and opportunities to improve business. Demonstrate a willingness to learn, to develop and to apply new knowledge, specific skills in other related business to expand spectrum of business understanding & management.

Secondary
1. In Country Sample management process.

Yêu cầu công việc

Professional background/ Experience:
Education: Degree in Business/Marketing Management

Language skills: English: Advanced

Local Language: Fluent

Functional:
At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management;
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience;
Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills;
Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ fashion/ FW

Exposure: Sports

IT:
 Outlook: Intermediate
 Word: Advanced
 Excel: Advanced
 PowerPoint: Advanced

Quyền lợi công việc

Regular team building and social events
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Ngôn ngữ trình bày: Tiếng Anh

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